Shell Energy Stadium

Title: Shell Energy – Episode 1 Stadium Case Study Video Duration: 2:18

Description:  

The video is the first episode of a series on Shell Energy’s journey to decarbonization. This video shows sustainability in action at Shell Energy Stadium and the different ways they are trying to be one of the most energy sustainable stadiums on earth. Clark Gregg, a renowned actor, is taking the listeners on an energy journey by walking through the stadium and showcasing different ways of sustainability throughout the stadium, and also talking to different folks that work for the stadium and Houston Dynamo and Dash.  

Shell Energy x Episode 1 Stadium Case Study Video Accessibility Transcript

[Background music plays] The music is played throughout the whole video which is upbeat and exciting with the Shell mnemonic played when the pecten appears at the end.

[Visuals] The video begins with an intro showcasing downtown Houston, Texas, people walking by the Houston metro, the Houston skyline, and a Houston mural.

[Audio] [Clark Gregg]: Across the world, businesses of all shapes and sizes are facing new energy challenges…

[Visuals] The video then transitions to Clark Gregg, a renowned actor, talking and walking towards the camera outside of the Shell Energy Stadium, then pans to showcase businesses across the world: fleets, manufacturing, agriculture, and data centers.

[Audio] [Clark Gregg]: How to decarbonize, how to pay for it, where to find sustainable energy solutions, where to even start?

[Visuals] The video then transitions back to Clark talking and walking towards the camera outside the Shell Energy Stadium.

[Audio] [Clark Gregg]: I'm Clark Gregg…actor, writer, seriously underrated former college soccer goalkeeper, and I'm interested in how people and businesses are solving these energy problems…so I've come to one of the most energetic places on Earth…Shell Energy Stadium.

[Visuals] The video then zooms out on Clark and shows blue signage of “Shell Energy Stadium”, with Clark in the center, talking and walking towards the camera. The video then transitions to footage inside the stadium during a Houston Dynamo soccer game and fans cheering inside the stadium in the stands, then ends with Clark Gregg outside the stadium about to go inside and begin his journey.

[Audio] [Clark Gregg]: Wow. Welcome to a behind-the-scenes deep dive of the ambitious energy transformation happening here at Shell Energy Stadium…home of the Houston Dynamo and the Houston Dash. Let's go check it out!

[Visuals] The video then transitions to an outside shot of the Shell Energy Stadium and Clark about to walk in. The video then pans to inside footage of the stadium with the word “HOUSTON” in the stands, and the Shell Energy Stadium signage inside the stadium. The video then pans to Clark Gregg behind the scenes on a catwalk at the top of the stadium, and an aerial shot of the stadium in the daytime showcasing the “Shell Energy Stadium” LED sign on the top of the stadium, and the Houston skyline in the back. The video then transitions to an aerial shot of inside the stadium and the Shell Energy signage that includes the Houston Dash and Houston Dynamo logos on the signage. The video ends with Clark talking to the camera getting ready to go to the next destination inside the stadium.

[Audio] [Jeff Stewart]: We have a long-term goal here to be one of the most sustainable stadiums in the US. [Clark Gregg]: I love that. [Jeff Stewart]: It’s awesome. So we’re looking to reduce our carbon emissions by half by 2026.

[Visuals] The video then pans to Clark walking around the stadium in the control room and walking and talking inside the stadium with a Jeff Stewart (CRO for Houston Dynamo), and Jess O’Neill (President of Business Operations for Houston Dynamo) The video then transitions to a shot of Clark Gregg playing goalkeeper on the field. The video then ends with Clark sitting down at a table with Jeff explaining how their long-term goal at the stadium is to be one of the most sustainable stadiums in the US.

[Audio] [Jess O’Neill]: You ready for this? [Clark Gregg]: I’m ready. [Jess O’Neill]: 4.2 million kilowatt hours to run this place. [Clark Gregg]: Wow. So when you cut that by 50%, you're making a really big difference. [Jess O’Neill]: A massive impact.

[Visuals] The video then transitions back to Clark walking next to Jess O’Neill talking about how much energy is used to run the stadium and their long term goals for the stadium.

[Audio] [Clark Gregg]: This season I'm going to take you on an energy journey. We're going to explore solutions to sticky decarbonization problems.

[Visuals] The video transitions to Clark looking at the stadium from the inside and walking with Chris Guerrero, VP Marketing & Customer Integration for Shell Energy, discussing Shell Energy’s impact on decarbonization.

[Audio] [Chris Guerrero]: We all have a decision every day on the impact that we're going to make. There's no magic solution. There's no one single bullet.

[Visuals] The video transitions to Clark and Chris standing and talking to each other inside the stadium in the stands at the upper level.

[Audio] [Clark Gregg]: We'll peek into hidden spaces that few people have ever seen before, yet are critical to the energy of the stadium. And of course, we'll be talking to the people who make the choices that matter.

[Visuals] The video then pans to more footage of Clark talking to the camera and walking through the control room and other areas of the stadium that showcase how they use energy and how they strive to reach their sustainability goals. The video then transitions to a night aerial shot of the stadium that showcase the LED sign lit up at night, and ends with Clark talking to the camera.

[Audio] [Jess O’Neill]: The Shell Energy team made it very easy for us to understand this is doable, and they met us where we were.

[Visuals] The video then transitions to Clark sitting down at a table and chatting with Jess and Jeff from Houston Dynamo.

[Audio] [Cristina Walter]: We could do our part with their help to make the stadium more sustainable.

[Visuals] The video then transitions to Clark sitting down inside the stadium on a chair next to Cristina Walter, Partnership Marketing Director at Houston Dynamo.

[Audio] [Jeff Stewart]: The steps we're taking with the help of Shell Energy will be a great story for us to tell. [Clark Gregg]: So it’s a real opportunity to make a difference. [Jeff Stewart]: It is, it is.

[Visuals] The video then transitions to Clark sitting down next to Jeff chatting at a table with the inside of the stadium in the background.

[Audio] [Clark Gregg]: I hope you'll join me on this journey. Decarbonization can be a daunting challenge, but Shell Energy, alongside the Houston Dash and Houston Dynamo, are making it happen…right here, right now.

[Visuals] The video then transitions to Clark walking up the stairs inside the stadium and talking to the camera.

[Visuals] The video ends with the Houston skyline and a logo overlaying that says “ENERGY TRANSFORMATION IN ACTION” and “A journey through a stadium energy transition.” copy at the bottom of the logo. The end frame is the ripple pecten turning into the Shell pecten with the Shell Energy logo.

[Audio] Shell mnemonic.